For the Star Wars premiere at the Kodak Theatre, the goal was to create an unforgettable first encounter—an environment that honored the legacy of the franchise while delivering a moment of pure awe. Suspended at the heart of the space, the Millennium Falcon became the centerpiece of an immersive, multi‑level installation. Its presence transformed the venue into a living, breathing extension of the Star Wars universe.
The architecture around it was intentionally modern and minimal, allowing the Falcon to command the room. Curved balconies, sculptural lighting, and deep cinematic hues framed the ship like a museum‑grade artifact, inviting guests to orbit around it, discover new angles, and feel the scale of the world they were stepping into. Graphic panels and curated artwork added layers of visual storytelling, bridging the iconic mythology with contemporary design.